The hero section of your homepage is the biggest factor that determines if people will keep scrolling (or bounce!)🚨

But what you include in your hero section depends entirely on your product or go-to-market strategy.

Example:

⭐️Background Image or Color Scheme relevant to the product: An image of a busy office space with professionals working

⭐️Company/Product Logo: YourCompany

Tagline or Attention-Grabbing Statement: Streamline Your Business Operations

⭐️Call-to-Action Button with an enticing offer: Get Started Today

⭐️Optional Subheading or Supporting Statement: Automate Tasks, Increase Efficiency, and Save Time

⭐️Additional Supporting Visuals or Icons: Icons representing different business functions such as finance, project management, and customer support

🚀 🚀 🚀 The hero section template aims to capture the attention of your target customer segment and convey the unique value proposition of your product. Here’s how the different elements work together:

1️⃣ Background Image or Color Scheme:

→ Choose an image or color scheme that resonates with your target audience or represents the industry your product serves.

→ It should create a visually appealing backdrop for your hero section.

2️⃣ Company/Product Logo:

→ Place your company or product logo prominently to establish brand identity and create brand recognition.

3️⃣ Tagline or Attention-Grabbing Statement:

→ Craft a concise and compelling statement that captures the essence of your product’s value. It should highlight the primary benefit or solution your product offers to the specific customer segment.

4️⃣ Call-to-Action Button:

→ Create a prominent call-to-action button that stands out visually and invites users to take the desired action. The button should be linked to a conversion-oriented page, such as a sign-up or purchase page, with an enticing offer that appeals to your target customer segment.

5️⃣Optional Subheading or Supporting Statement:

→ If space allows, include a subheading or supporting statement that provides additional context or emphasizes key features or benefits of your product. This text should further engage your audience and reinforce the value proposition.

6️⃣ Additional Supporting Visuals or Icons:

→ Use relevant icons or visuals to visually represent key features, benefits, or industries your product caters to. These visuals should reinforce the messaging and make it easier for users to understand the value your product brings.

#productmarketing #productmanagement #homepage