Focus the attention on one feature that is the main meat of your product, then later when they get in, you can let more cat out of the bag🙇🏻‍♂️

One of the most common mistakes I see in product manager 😬
↳ Trying to make your homepage do the work of the entire customer journey ❌

Stakeholders request often get too caught up in crafting their homepages.

And you know why?
↳ They expect the homepage to carry the entire burden 🤦🏻‍♂️ Since they see the most views and clicks on the user funnel on the homepage. However, this is a very misinterpreted approach. The first step in the users’ flow is the Home Page.

“People should understand EVERYTHING about our platform from the homepage!”
“…all the different ways it can be used!”
“…every single feature we offer!”
“…our grand vision for the product!”

🚨 But guess what? Your homepage doesn’t exist in isolation.

It’s just one stop on a much longer journey for your customers.

Once you realize this, it (should) relieve a huge weight off your shoulders. ✨

People will get a complete understanding of your product through MULTIPLE channels
↳ before they even sign up (think LinkedIn posts, podcasts, ads, webinars, and more)
↳ after they sign up (through onboarding flows and emails).

Product managers should use their homepages STRATEGICALLY — not as a catch-all, but as a link in a longer chain.

They use the homepage to highlight the most crucial aspects of the product that will get people to experience the PRODUCT itself.

The features to be added to the product must be a user journey. This journey should be distributed from the Homepage to the funnel according to the target metrics of the product.🚀